New branding

As you may have noticed, many changes are happening here at Slimline Wine this summer. For a start, we’ve got the new website (designed with you in mind to make it easier to browse and buy with us), but we’re also busy behind the scenes working on brand new branding! As you can see SL’M has now also been replaced by SLW. Makes sense as this stands for Slimline Wine.

The new brand and labels have been designed to more clearly communicate and differentiate the Zero Sugar and lower calorie values of SLW from standards wines. At the same time the new design aims to be more contemporary and for the new colours used to really stand out.

Quality and flavour – along with customer satisfaction – are our priorities. Still, our logo and labels can help convey the quality with which you are familiar to new people, as well as make a bottle of Slimline wine a more stylish (as well as delicious!) addition to your dining table! Our new logo and branding – sleek and crisp, just like our wines – will be revealed over the next couple of months, so keep an eye out for them!

And don’t worry – it’s only our logo and branding that are changing! Our delicious wines, loved by customers across the UK, are staying the same and are always the perfect tipple, whether you love our red, white, rosé or sparkling wines!